Week 5 response

Inspired by the reading, I find evidence that service and sales industry take advantage of practicing propaganda, marketing, graphic design, and commercial art. 

I made a no prize quiz: what's brand of the Cafe by looking the colors? It is a very short video.

Starbucks, Luckincoffee, and Costa.

These three are the hottest cafe brands in China. As you can see, you can guess through the combination of paper cup and the color. The paper cup as a kind of pattern help you recall coffee or tea. Then, the colors are the most important. In my perspective, these cafe brand occupied colors for their brand. If another cafe company using similar green color for their logo. It's easy for people to be compared it with Starbucks. These cafe brands swear the sovereignty of color, and people cannot help linking with the brand when they see the color. This automatic cognitive association happened in our brains, proves that these cafes take advantage of practicing propaganda, marketing, graphic design, and commercial art. Similarly, famous clothing brands also have their private regular patterns and colors. I think you can come up a lot. Here are some examples. Even if these patterns are incomplete, our brain can distinguish or complete them.

Although the reading don't want to talk more about the propaganda, marketing, graphic design, and commercial art. But it is good know. Especially for brand logo designers. 

Then, the book give us various introductions of pixel, dots, stripes, grids, elements, colors, scales, orientations, iconic patterns, regular, irregular, random repeat, rules of patterns, also, code based patterns having vary inputs and organizing by centralizing, overlap, time and motion. It shows us art in many areas such as science diagrams. I like the technology feelings of these complex diagrams designs in book. The points and lines have ultimate possibilities. Every time I see these designs, I lament how powerful the human brain is. 

In addition, the pixel, cubes, and gris remind me that the digital images are not perfect. They are all by very small squares of colors. It give me ideas for drawing people's skin. There are actually green and red in skin because the vessels under it. It is a good idea to add very small amount of green and red or purple to make the skin looks more real. I will try this idea next week in my painting. 

By the way, these are small world I found in irregular raindrops on the window. I never notice this until recent.